For the second year in a row, Jinko Solar is ranked among the top module manufacturers based on recommendation levels by British installers. Therefore, Jinko Solar receives the “Top Brand PV | Modules” seal in the United Kingdom from the German market research specialist EuPD Research.
Bonn. Participants of the “Global PV Installer Monitor 2016/2017 UK” positively rated Jinko Solar as above average in regard to brand awareness and brand management. Furthermore, Jinko Solar is ranked among the top module manufacturers based on the recommendation of by British PV installers. The survey participants claim they are highly likely to recommend Jinko Solar to their customers. Therefore, for the second year in a row, EuPD Research honours the module manufacturer with the coveted award “TOP BRAND PV | Modules”.
“We are very proud to receive this independent seal from a well-reputed independent institute like EuPD Research for the second consecutive year and would like to thank all the participating clients very much for their trust and positive feedback.” Frank Niendorf, General Manager Europe at Jinko Solar, commented. “The positive and continuously improving brand perception of Jinko as one of the leading brands is another step to further strengthening Jinko as the Nr. 1 module supplier in this industry. It is the result of a steady product and service quality improvement process and technology leadership through significant investments in R&D and production processes.”
EuPD Research, with its head office in Bonn, is the leading provider of market intelligence for industries and service providers with a focus on sustainability. Through regular surveys, market researchers and pollsters identify the preferences of European installers when recommending module brands.
TOP BRAND PV: How the Seal is awarded
The independent TOP BRAND PV industry seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries based in Germany, France, Italy, Benelux and UK. The award gives interested parties an independent guidance in selecting solar modules, inverters and storage system solutions and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers, whose brand is rated above-average in comparison to competitors.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they offer high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
About EuPD Research Sustainable Management GmbH:
EuPD Research Sustainable Management GmbH is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.
